We created this guide to give you a detailed, calm summary of how our partnership model works at Kong Casino. If you operate a website, social channel, or review platform in Belgium, this is the foundation for understanding the structure, the legal framework, and the process involved in joining our network.
Understanding the Casino Affiliate Program
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through unique tracking URLs, and we pay you a commission when your referred visitors take a particular action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The basic principle relies on honest reporting. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system credits the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
Compliance Requirements for Affiliates in Belgium
Acting as an affiliate in Belgium entails you must adhere to several layers of legislation. The Belgian Gaming Act sets the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We require every partner to grasp these before promoting Kong Casino.
You must clearly state your commercial relationship on every page or post that includes affiliate links. Belgian consumer law mandates that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” located near the content fulfills this duty in most cases.
You are also prohibited from directing content at individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid attracting minors. We supply age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Rules for Promotional Material
Belgian regulations ban misleading claims about winning probabilities or implying that gambling fixes financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not hidden in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that trivialize excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we uphold in our own marketing.
Responsible Play Communications
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to place this within a dedicated section, not hidden in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law demands that this be clear. The tone you use should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
What We Look For from Our Belgian Affiliates
We are selective about who represents Kong Casino. Our perfect partner knows the Belgian gambling landscape and runs a platform that targets adults who are already interested in online casino entertainment. We do not accept partners who depend on aggressive pop-up advertising or misleading pre-sell pages.
We require you to keep your content accurate and up to date. If we change a bonus structure or remove a game category, your reviews and landing pages should show that within a reasonable timeframe. Old offers create confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is important to us. We appoint an affiliate manager to every accepted Belgian partner. This person can address questions about promotional restrictions, give performance feedback, and alert you to upcoming campaigns. You are by no means left guessing whether a piece of content will meet our standards.
Promotional Methods We Allow
Content-based promotion is most effective and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats give you space to offer factual information while naturally integrating your affiliate links in a way that helps for readers.
Online platform promotion is permitted assuming your channel targets an adult audience. Paid social ads demand additional review, as platforms like Facebook impose their own gambling ad limitations. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Reasons for Termination
Spam email promotion is strictly prohibited, as is any effort to divert traffic through domain squatting, typosquatting, or malware-adjacent spreading. Breaches of these policies culminate in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is especially rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written authorization. We uphold this to protect organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Data Security and the Partner Connection
The General Data Protection Regulation applies to everything we carry out with our Belgian partners. As an affiliate, you function as a separate data controller for the information you collect on your own platform. We act as a controller for the player data we process once a user registers on Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you view that a player registered and funded on a certain date, but you do not get their name, email, or payment details. This distinction respects player privacy and aligns with the GDPR guideline of data minimization.
You must have your own explicit privacy policy on your platform that explains how you handle cookies, tracking, and any personal data you collect. It should also indicate that your site contains affiliate links leading to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
Ways to Join Our Affiliate Program
The application process is clear but thorough. We review every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We begin with a short online application form reachable from our legal and affiliates page. You will provide details about your platform, conditions du bonus Kong Casino, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team examines the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything meets our criteria, we send your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Obtain your unique affiliate ID, configure your dashboard, and start using approved tracking links in your content.
Payment Terms and Settlement Schedule
Our commission model is built to be consistent even in a strictly regulated environment. We calculate commissions on the 1st of each month for the prior calendar month. Account summaries become visible in your dashboard instantly after calculation, so you are never waiting for manual reports.
Payments are settled within 15 days of statement generation. We provide bank transfers to Belgian IBAN bank accounts as the default method. The minimum withdrawal limit is set at €100, and if your total balance falls below that figure, we roll it ahead to the next payment cycle automatically.
Our commission rate is structured in tiers based on the quantity of new depositing players introduced each month. As your referred player base grows, your share rate increases across set tiers. This system incentivizes regular, valuable referrals rather than one-off spikes in low-intent traffic.
- Commissions are computed on net gaming revenue after winnings, bonuses, and refunds are deducted.
- Transaction currency is euros, with no currency charges added for Belgian bank accounts.
- A minimum amount of €100 in verified commissions is required before a transfer is made each cycle.
Sustaining a Long-Term Partnership
A viable affiliate relationship hinges on mutual respect and continuous visibility. We urge partners to post regular, timely content rather than leaving links sit on stale pages. Fresh material not only helps your search rankings but also indicates to us that you remain actively involved with the program.
We assess all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may pause your links and require a check-in. This is not punitive; we simply want to understand whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and changing player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed assists you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you choose to leave the program, you can close your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, provided they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.
How the Kong Casino Program Works in Belgium
Belgium runs a stringent licensing regime overseen by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This means our affiliate program is constructed on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you obtain entry to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you directed. We do not offer cost-per-acquisition arrangements, as our focus is on sustainable player value and long-term alignment of interests.
Income Share Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method enables it easier for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We added this feature so that a single big win does not burden your future commissions indefinitely.
Monitoring and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also employ a last-click attribution model, which signifies the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is checked regularly to guarantee accuracy. We record every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually converting for your Belgian audience.
Materials Available to Certified Affiliates
After approval, you gain access to our internal affiliate resource library. This features banners, text links, game screenshots, and compliance-approved content pieces in Dutch and French. We dedicate effort to these materials so you use less time creating assets and more time connecting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence helps you tailor your content to what actually connects with Belgian players you bring to Kong Casino.
Our team maintains an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without resorting to aggressive tactics.
- Approved media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account is enabled, and we continuously refine our resources based on partner feedback.